Since its founding in 2003, Shutterstock has evolved from a stock photo company into an all-encompassing creative platform—a one-stop-shop to empower businesses with the essential, universal ingredients to help them fuel great work. The problem was, the Shutterstock brand hadn’t evolved with the company. But in 2025, all of that changed. The Shutterstock Rebrand was completed in-house by my team and included a new logo, visual and verbal identity, brand center, design system, and more.

I was the project lead and lead designer in the creation of the brand center and brand guidelines, and also had significant involvement in rolling out the new brand identity across product and marketing channels.