As the creative lead on all Marketplace emails, I have gained a thorough understanding of CRM strategies, best practices, and email design language. The 2025 Shutterstock Rebrand was an opportunity for my team and I to streamline and revamp Shutterstock’s email module library, allowing us to create consistent yet enticing email marketing materials at high volumes with efficiency.

Spotlighted here is an email series we sent out to new users who signed up with a Free Browse Account (FBA) at Shutterstock. The goal of this series is to convert FBA users into paying subscribers by promoting the Unlimited Subscription, and positioning Shutterstock as a one-stop shop for success.