Bio Filters is a concept company that produces 100% biodegradable cigarette filters. This designed collaboration with Marlboro keeps their iconic word mark intact, but challenges their typical, symmetrical, classic design. The purpose of a collaboration is due to the fact that smokers tend to stick with the brands they know, thus a collaboration with a brand like Marlboro is better for Biofilters publicity and sales. Ads are intended to promote smokers to choose a cigarette that gives back to the planet.